The design focuses on the information and takes advantage of overprinting to add dimension to the portrait despite the limited color pallet (cyan and magenta). 2 page spread uses a typography to create hierarchy. A 2 page spread in a brochure explaining “offset lithography printing” print process and a graphic illustration of a printing press. This center spread interior page is designed all 4 primary print colors (cyan, magenta, yellow, and black). A 2 page spread in a brochure explaining “offset lithography printing” print process and a graphic illustration of a printing press. This center spread interior page is designed all 4 primary print colors (cyan, magenta, yellow, and black). Over printing interior page of brochure explaining “over printing” and simple graphic representation. Interior pages designed in 2 colors (cyan and magenta) to reduce print production costs.
Folder and insert
Brochure with cover, interior pages, pocket, and insert. The front side of a pullout explaining considerations that should be taken when designing with overprinting. The back of the jacket cover and the back of the pullout design focus on a custom graphic image created using only dots of CMYK and overprinting to create an image of an offset printing machine. A brochure jacket design includes an inside pocket to hold a pullout card.